American Architectural Manufacturers Association

Member Profile: VMC First Vice President, Kevin Seiling

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VMC First Vice President, Kevin Seiling (VEKA) describes some of his industry experiences and influences, as well as his involvement with AAMA, in this Member Profile.

Could you describe your current role at VEKA?
I currently manage engineering design, testing, certification and new product development of products and materials. I primarily set the performance specifications to meet coming trends and codes.

What products does VEKA manufacture?
VEKA manufactures residential vinyl and commercial vinyl window profile systems along with fence decks and railing.

When did you first become involved in the fenestration industry?
I began my career with REHAU in 1987 and then moved to Season-All in 1989, which fabricated residential and commercial windows. I have been at VEKA for the last 19 1/2 years.

You currently serve as the First Vice President of AAMA’s Vinyl Material Council; what accomplishment are you most proud of in regards to your work with the association?
Adding performance criteria for paints and laminates on PVC profiles while maintaining the high performance standards which allow vinyl to compete in commercial markets.

What are some of your goals for advancing the future of the fenestration industry?
Some of my goals are deeper penetration into the commercial market, broader use of vinyl in specialty markets, clarifying vinyl’s exceptional energy performance and favorable Life Cycle Assessment.

How can the industry work together to be more successful?
AAMA is working on a cost model to get more small manufacturers involved.

What advice would you give to someone who is just starting out in the fenestration industry?
Get involved in AAMA and NFRC.

What advice would you give to someone who was thinking about becoming an AAMA member?
Years ago, one of my mentors told me that if you get involved in AAMA, you'll always have a job. I have been blessed to have had a job at VEKA for going on 20 years, and I'm sure that my AAMA involvement has helped.

Who has been your biggest inspiration during your career?
I've traveled a lot over my career and my wife and kids have always been very understanding, encouraging and supportive. Both my son and daughter are mechanical engineers and have good local jobs in their field, so I must have rubbed off them a little. I'm very proud of them and my wife.

Would you like to add anything else?
To my colleagues in sales, I say "If cost isn't an issue, engineering is not a challenge." And then I remind everyone in engineering of the sign that Harry S. Truman had on his desk: "The buck stops here!" 

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