AAMA/WDMA Industry Review and Forecast Available; Predicts Industry TrendsJune 3, 2010
The American Architectural Manufacturers Association (AAMA) and the Window and Door Manufacturers Association (WDMA) have jointly released the updated 2009/2010AAMA/WDMA U.S. Market Studies.
The study profiles the U.S. market for both residential and commercial windows and doors, including separate analyses for windows, patio doors, interior doors, exterior doors and commercial products in both new and replacement applications. The U.S. Industry Statistical Review and Forecast of the window, door, skylight and curtain wall market trends and product relationships includes historic data for 2004-2009 in addition to forecast data for 2010 through 2013, based on projections of construction activity.
According to the market study data, the demand for residential windows is expected to rebound in 2010 as new construction activity finally begins to recover from record low levels. A somewhat tepid forecasted recovery in 2010 will be followed by multiple years of increased growth.
Residential skylights also experienced a decline in recent years, driven by the downturn in new construction and remodeling activity. As builders looked for ways to cut costs, more discretionary products like skylights saw a significant decline in most home construction categories. For 2010, the market is expected to improve slightly. Sustained growth is likely to occur through 2013 at close to double digit rates as the market looks to slowly return towards long-term averages.
The downturn in new construction starts also had an impact on the residential door market as unit volume decreased in 2009 and will remain stagnant in 2010. Nonresidential door volumes have also decreased in 2009 reflecting the slowdown in nonresidential construction activity. A weak outlook for 2010 is expected to force steep declines in 2010 before flattening out in 2011.
As for window usage in commercial construction, non-residential glazing fell by 19 percent in 2009, with declines across all categories. Looking forward, the market is forecast to decline by an even greater amount in 2010 due to the sharp drop in nonresidential contract awards. Growth is expected to resume in 2012 and is forecast to increase over 2011 levels.
Further and more detailed information on residential and commercial window, door and skylight markets is contained in the 2009/2010 Study of the U.S. Market for Windows, Doors and Skylights (released in May 2010). The full volume of market studies includes this report, as well as the following additional reports that can be ordered separately. AAMA/WDMA U.S. Market Studies includes all of the items listed below.
- AAMA/WDMA U.S. Industry Statistical Review and Forecast summarizes residential, non-residential and remodeling trends from government and industry sources.
- AAMA/WDMA U.S. Industry Channel Distribution Report profiles the residential and non-residential market for windows and doors as it flows through the identified distribution channels.
- AAMA/WDMA U.S. Industry Market Size Report quantifies residential and non-residential market volumes, both historic and projected.
- AAMA/WDMA U.S. Market Installation Practices and Procedures Report compiles the results of a special research effort to evaluate installation products and procedures.
- AAMA/WDMA U.S. Industry Regional Statistical Review and Forecast details information for 11 individual regions.
Heather West, Heather West Public Relations
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Angela Dickson, marketing manager, AAMA
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Jeff Lowinski, vice president, technical services, WDMA
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