Brand Window - Audience - Manufacturers


AAMA and WDMA Release Updated Review and Forecast that Predicts Industry Trends

September 10, 2012

The American Architectural Manufacturers Association (AAMA) and the Window and Door Manufacturers Association (WDMA) have jointly released an August 2012 update to the 2011/2012 U.S. Industry Statistical Review and Forecast. This report delivers timely information on window, door and skylight market trends and product relationships. Historic data for 2006 through 2011 and forecast data for 2012 through 2015 are also included in the report. Forecasts are based on projections of construction activity as of August 2012.

According to the study's data, the demand for prime windows continues to remain slow in 2011, following housing activity in general, after falling from peak volumes in 2006. The demand for windows in new housing decreased slightly in 2011 though remains somewhat ahead of 2009 levels. Stronger new construction demand is being seen in 2012, projected to be 23 percent ahead of 2011 as the housing recovery begins to gain momentum. Meanwhile, remodeling and replacement window demand is still stagnant and is on track to be down in 2012 after falling in 2011.

As of mid-year, residential skylights are tracking at a growth rate slightly higher than the 2011 volume. New construction skylight activity has proven to be greater than expected with double-digit growth percentages. Remodeling and replacement skylight activity has fallen behind initial expectations with only minor growth, though the replacement market is benefiting from weather-related replacement in the first half of the year.

Little change in the segmentation for interior door material types is expected over the next five years. However, significant volume is expected to return to the entry and interior door market as new construction demand is expected to grow at double-digit rates, outpacing remodeling and replacement activity as the housing market recovers. Further, nonresidential construction has declined slightly in 2011, tempering growth in the non-residential entry and interior door categories.

Additional and more detailed information on the residential and commercial fenestration markets is contained in the 2011/2012 AAMA/WDMA Study of the U.S. Market for Windows, Doors and Skylights (published in May 2012), which includes all of the items listed below.

  • AAMA/WDMA U.S. Industry Statistical Review and Forecast summarizes residential, non-residential and remodeling trends from government and industry sources.
  • AAMA/WDMA U.S. Industry Channel Distribution Report profiles the residential and non-residential market for windows and doors as it flows through the identified distribution channels.
  • AAMA/WDMA U.S. Industry Market Size Report quantifies residential and non-residential market volumes, both historic and projected.
  • AAMA/WDMA U.S. Industry Regional Statistical Review and Forecasts detail information for 11 individual regions.
The updated 2011/2012 U.S. Industry Statistical Review and Forecast, as well as the other reports listed above, are available for purchase online from both AAMA and WDMA.

AAMA is the source of performance standards, product certification,
and educational programs for the fenestration industry.SM

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